四川邀约粤港澳大湾区游客今夏赴川避暑纳凉|奇米狠狠去啦
中新网广州7月5日电 (记者 程景伟)“锦绣天府·安逸四川”2025四川文化和旅游宣传推广活动4日晚在广州悦汇城举行。现场发布了5条夏季旅游线路，覆盖四川的自然美景和文化特色，邀请粤港澳大湾区居民一同探索和体验四川的夏日魅力。
其中，“雪域天路”国道318线路带游客领略川藏线的壮美风光；“山海童话”川西线路串联起都江堰的古韵与九寨沟的仙境，展现世界级景区风采；“邂逅理小路”线路带领游客深度体验羌族风情；“阳光花城”线路带领游客探秘攀西地区独特魅力；“彝风民俗”线路则让游客感受火把节等彝族文化盛宴。
此次四川省文旅厅携手成都、自贡、攀枝花、德阳、乐山、宜宾、广安、巴中、雅安、眉山、甘孜州等市州文旅部门及成都铁路国际商旅集团等企业，通过两场主题推介和沉浸式体验展区，邀约大湾区游客今夏赴川“避暑纳凉、品味安逸”。
当日下午，伴随着巴山背二歌激昂高亢的歌声，市州专场推介活动率先拉开帷幕。成都“新萤火虫秘境”、巴中“背二歌非遗故事”、雅安“千年茶技”等特色内容，通过沉浸式演讲、互动抽奖等形式，让现场观众直呼“想去四川过夏天”。
在当晚的2025四川文化和旅游宣传推广活动上，四川文旅推介官携手广东文旅达人，通过生动的情景式推介，展示四川文旅特色：“避暑问山水·乘凉入画境”环节重点推介天台山那如梦似幻的萤火虫之舞，以及光雾山神秘莫测的溶洞奇观；“学在古今间·玩在奇趣里”环节展现三星堆、杜甫草堂等历史文化资源，舞蹈《执镜俑》以其独特的艺术魅力引爆全场；“青春玩出彩·潮流在天府”环节推出了四川新晋打卡地、暑期演艺及优惠信息；“多彩藏羌彝·自驾享乐趣”环节则带领游客深入甘孜、阿坝等地，尽情领略浓郁的民族风情与自驾乐趣。
活动现场布局互动体验区，打造出集“逛、玩、品”于一体的沉浸式展陈空间，长嘴壶茶艺师现场表演“龙行十八式”绝技、“川粤方言大挑战”、蜡染蜀绣……互动表演、体验活动让观众近距离感受川工蜀艺的独特魅力。(完)
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