精品创新 2025年长剧上半场大盘回稳|男男吹潮自慰chinese
中新网北京7月23日电 (记者 高凯)从《棋士》到《无尽的尽头》,再到正在热播的《扫毒风暴》,2025年行进过半,此间长视频平台凭借叙事、题材等维度的突破,在极具挑战的市场环境下,依然保持长剧大盘的稳健,再次证明了长剧市场的韧性和潜力。
据多家第三方数据平台上半年榜单显示,虽然上半年长剧播出数量仍在收窄,但各平台均贡献了多部断层爆款及类型突破的佳作。热血古装剧《大奉打更人》云合正片有效播放量高达19.3亿,开年即奠定热度标杆;体现社会责任、现实温暖的未检题材剧集《无尽的尽头》豆瓣评分一路上涨至8.3,是上半年剧集口碑的代表作品;《折腰》《雁回时》等一批古装叙事的创新之作也凭借超预期的播出效果,成为长剧近年在节奏、风格上求新求变的新范例。
除了深耕精品的同时寻求创新,多部长线IP、热门经典不断创造回响也是长剧吸引观众的关键。云合数据显示,《大奉打更人》《六姊妹》《折腰》《雁回时》等作品进入2025上半年全网长剧累计有效播放霸屏榜TOP10,在有效播放集均破亿榜单中,去年播出的作品《庆余年第二季》强势登顶,展现了长剧IP开发的超强长尾效应。与此同时,四年前爆款之作《扫黑风暴》同班底打造的《扫毒风暴》,暑期档开播后成为今年又一豆瓣8分的硬核之作,播出热度也仍在持续攀升。
面对观众细分、微短剧冲击,“长剧该去向何方”是近一年长视频平台无法绕开的问题。有平台在今年的影视发布会上曾提到,“越是在行业快速演进的大趋势下,越要以归零的心态,跳出惯性思维”。回顾上半年,长剧的归零再出发,已经在类型差异化、叙事手法的创新上展露成效,这些新的审美体验、内容革新不仅稳住了长剧主流市场地位,更让行业看到了长剧更多未来可能性,对接下来《归队》《锦月如歌》《子夜归》《赴山海》《许我耀眼》等,涵盖主旋律、古装、武侠、都市情感多元题材的待播大剧充满期待。(完)
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