湖南郴州北湖擦亮国际名片 大湾区“后花园”迎入境游热潮|中国XXXXXL免费
中新网郴州7月11日电 (记者 徐志雄)在“中国最南端高山草原”体验策马奔腾的洒脱，寻一处阴凉地品瑶乡美食、赏绝美风景；暮色降临支上帐篷，在音乐嘉年华中徜徉星河……暑期来临，湖南郴州北湖区迎来入境游热潮，每天都有来自不同国家和地区的游客，慕名登上海拔1314米的仰天湖大草原避暑纳凉，体验不一样的高山草原风情。
据全国旅游监管服务平台统计，今年1月至6月，北湖区接待境外旅行团239批次，入境游客同比增长236%，其中，韩国、新加坡、马来西亚游客占比超八成。依托仰天湖大草原等核心景区资源优势，北湖区正由粤港澳大湾区“后花园”加速升级为辐射东亚、东南亚的国际旅游目的地。
“这里的云朵仿佛触手可及，夜晚的音乐派对更是梦幻迷人。”来自马来西亚的游客艾哈迈德说，他从广州的朋友那里听说仰天湖大草原的独特风情后，便一直对这里充满好奇。此行恰好遇上仰天湖大草原正在举行星光派对音乐季，让他既饱览美景又收获了浪漫，非常不虚此行。
据悉，为擦亮国际文旅名片，近年来，北湖文旅部门借力“郴广深快线”高铁专列，吸引到80余家香港旅行社实地对接，积极引导重点景区和旅行社开展境外精准营销，将仰天湖大草原“1314米海拔”的浪漫符号转化为国际婚恋IP，举办“爱在云端”集体婚礼，宣传片直抵日韩青年群体。
该区同时全面落实优惠政策，为首次到访中国大陆的境外游客减免景区门票，并在景区配备醒目中英韩三语标识与多语种自助购票机，实现扫码畅行。针对境外游客偏好，北湖文旅部门主导串联起辖区特色餐饮、银器文创、温泉康养等多元消费场景，有效激发消费潜力。(完)
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