2025湖南旅博会暨首届“12.12”文旅消费购物节将于12月启幕|日日碰狠狠躁久久躁蜜桃
中新网长沙11月13日电 (记者 鲁毅)2025湖南文化旅游产业博览会暨首届“12.12”文旅消费购物节(以下简称“旅博会”)将于12月12日至14日在湖南国际会展中心举行。
13日在长沙举行的新闻发布会介绍，本届旅博会将通过八大特色展区和系列主题活动，打造一场集展示、体验、消费于一体的文旅盛会，推动“文化+科技”“文化+旅游”深度融合、释放消费潜力。
八大特色展区涵盖文旅形象、数字(低空)文旅、文旅新装备、电商消费、湘菜美食、国潮动漫等多个领域。其中，数字(低空)文旅展区将展示VR/AR、元宇宙等新技术在文旅场景的应用；湘菜美食展区将举办首届健康湘菜厨艺争霸赛，首次将“减油、减盐、减糖”健康理念作为核心评判标准。
本届旅博会主题活动精彩纷呈，将举办首届“12.12”文旅新品推介会、马栏山数字文旅产业大会、“湘超”足球联赛文旅促消费闭幕仪式等活动。电商消费展区将打造“这湘有礼”直播大秀场，邀请国内有影响力的主播联合主流电商平台，评选湖南好物带货王。
在促进消费方面，组委会将面向市民和游客发放文旅消费券，涵盖景区门票、酒店住宿、旅游线路、文创产品等。同时，将构建文旅消费推荐官矩阵，授予一批有影响力的主播和达人“湖南文旅消费推荐官”称号，建立长效合作机制。
目前，八大展区招商进度已超过90%，吸引了众多省内外优质企业参展。组委会表示，将通过系列惠民举措和全方位宣传，确保本届旅博会成为年底文旅消费市场的重要热点，推动湖南文旅产业高质量发展。(完)
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