(投资中国)亚瑟士中国总裁:中国市场展现出强劲的增长潜力|久久99国产精品久久99果冻传媒
中新社上海7月19日电 (高志苗)随着中国全民健身战略的推进和体育强国建设的实施,体育产业正迎来新的发展机遇。ASICS亚瑟士中国总裁高凯近日接受中新社采访时表示,过去三年,亚瑟士在中国市场增速超过行业平均水平,中国市场展现出了强劲的增长潜力。
中国市场的独特性,成为日本运动品牌亚瑟士本土化创新的核心驱动力,并催生了亚瑟士“在中国,为中国,惠全球”的研发路径。2019年,亚瑟士中国研发中心在上海成立,成为撬动本土增长的关键支点。高凯介绍,该中心深度洞察中国消费者的偏好,在配色、鞋型、材料上进行定制化开发。以专为中国市场打造的潮流户外鞋为例,产品自2024年推出后热度持续攀升。
在高凯看来,中国强大的本土供应链体系也为亚瑟士产品落地提供了坚实的支撑。“无论是鞋类还是服装,中国在开发速度、配送、交付周期、成本和质量等方面,都具有显著优势。”
为了持续增强品牌影响力并深度融入中国市场,亚瑟士已连续多年参加中国国际进口博览会。高凯表示,借助进博会这一交流平台和溢出效应,中国消费者能够深入了解公司的创新产品与优质服务,亚瑟士也能精准掌握中国市场趋势和消费者的切实需求,从而运用更加前沿的科技,打造更高水平的品牌服务与产品体验,为未来继续深耕本土市场做好准备。
随着中国体育产业政策红利持续释放,消费者对运动科技的认知也在不断加深。高凯表示,亚瑟士将以专业科技为矛、本土洞察为盾的战略,为全球发展注入强劲动力。中国市场不仅是销售增长的引擎之一,也是驱动公司产品创新与品牌进化的重要力量。(完)
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