“天宫藻井”有盗版!文创之美不容“山寨”玷污|japonensis中国东北老人
锐评丨“天宫藻井”有盗版!文创之美不容“山寨”玷污
京城爆款文创“天宫藻井冰箱贴”,有了冒牌货。据央视新闻报道,一家名叫雍和福瑞旗舰店的电商,宣称“北京直发、假一赔四”,页面也精心模仿官方设计,售卖的却是盗版天宫藻井冰箱贴等热门产品,平台销量高达上万件,迷惑了不少消费者。
北京古代建筑博物馆内珍藏的天宫藻井,以华美纹饰和万千气象撼动人心,被称为“天花板中的天花板”。在此文物形态基础上,文创团队历时两个多月,设计出五层金属冰箱贴。从电镀、胶水到包装纸都是独家工艺,既凸显文物精巧绝伦的结构,又呈现其科学美观的整体效果。这样一件凝聚文博工作者智慧和心血的艺术结晶,却被粗暴地复制创意、粘贴工艺,既是对整个制作团队研究文创热忱的伤害,也亵渎了一丝不苟雕琢产品的匠心精神。
“如果我们开发的好产品,经常被一而再再而三地模仿仿制,越做文创越感到失望。”北京古代建筑博物馆文物保护与发展部工作人员的感叹,代表了行业创作者的心声。爆款文创遭遇“李鬼”并非个例,此前,中国国家博物馆的凤冠冰箱贴也被曝出现“山寨同款”。老祖宗的经典审美叠加用心的现代设计,却难逃“被抄袭”的命运,不仅伤害消费者情感、侵吞正版利益、扰乱市场秩序,还会挫伤整个文创行业的积极性。
帮助文创产品维权,既需要制作团队勇于拿起法律武器,也离不开监管部门的迅速响应、有力执法。以此案为例,接到消费者假货投诉后,北京古代建筑博物馆将线索举报给北京市文化市场综合执法总队。执法人员立即展开调查,通过对侵权店铺快递信息的溯源,摸清其“店群”模式运营策略,捣毁了仿冒文创冰箱贴的发货窝点,并对经营主体处以罚没款24.3万元的行政处罚。从一条条投诉线索挖出一整条制假售假的链条,既给文创版权保护树立了标杆,也捍卫了文化市场的秩序与行业创新的热情。
顶流文创形态各异,但有一个共同的特点:从文化深处汲取灵感,以专业技能诠释内涵。不容山寨仿品玷污文创之美,因为每一件正品都蕴藏着对文物历史的深刻理解与创造性转化。与之相反,每一件廉价的“山寨”文创,不仅是缺乏历史温度的普通装饰物,而且消解了文化符号的庄严与深度。
北京晚报记者 殷呈悦
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