直播电商监管新规拟出台|法国色情巜厨房激战2
据市场监管总局28日消息,市场监管总局会同国家网信办制定《直播电商监督管理办法》,目前已完成各项审核程序,将于近期正式出台。
市场监管总局网监司副司长吴东美介绍,这一举措旨在适应直播电商行业发展的新特点新趋势,科学界定直播电商活动各方责任,保护消费者和经营者合法权益,构建经营主体合规、部门监管执法、行业协同共治的全方位制度体系,为直播电商创新和健康发展保驾护航。
吴东美表示,直播电商监管涉及直播电商平台、直播间运营者、直播营销人员及其服务机构等多方主体,人、货、场分离,交易链条长,涉及区域广,参与主体的法律关系复杂,给监管工作带来重大挑战。市场监管部门将进一步加强系统化监管、跨区域监管、穿透式监管,着力提升直播电商行业治理能力和水平。
据介绍,市场监管总局还组织开展直播电商平台服务管理国家标准研制,发挥标准化在统一市场规则、引领行业发展方面的有效作用,推动直播电商行业服务水平整体提升。
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