马来西亚榴莲企业借榴莲节深耕中国市场|99久久久无码国产精品6
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中新社南宁11月21日电 (俞靖 杨陈)首届“2025榴莲大哥(DSR)榴莲节”21日在广西南宁启动，来自马来西亚的榴莲鲜果以及榴莲雪糕等产品亮相当地热门商圈，吸引众多食客。
马来西亚驻南宁总领事馆总领事法蒂尔·伊斯迈尔在启动仪式上致辞时表示，2024年，马中双方通过政策推动，开启马来西亚鲜食榴莲输华新纪元。中国是榴莲贸易核心市场，马来西亚正着力扩大其市场占有率。借此榴莲节契机，希望中国食客近距离品味“猫山王”与“黑刺”等榴莲鲜果品种。
“我们看重广西毗邻东盟的地缘优势，榴莲从马来西亚果园落地，经空运数天便能抵达中国的门店。”马来西亚榴莲大哥有限公司CEO吴联波介绍，其公司业务全面覆盖榴莲农业价值链，涵盖从上游榴莲种植到下游加工销售的全产业链环节，目前计划在北京、上海等中国城市相继开展马来西亚榴莲推广系列活动并增设门店。此次以广西南宁为首发城市举办榴莲节，旨在进一步扩大马来西亚“猫山王”榴莲产品的市场覆盖率与消费者认知度。
吴联波称，中国榴莲市场规模巨大，对马来西亚榴莲商而言是巨大机遇，希望将榴莲节打造成IP，得到中国消费者认可，树立起高品质的马来西亚榴莲品牌形象。
本次榴莲节由马来西亚驻南宁总领事馆与马来西亚榴莲企业联合举办，现场通过创意榴莲美食品鉴和趣味互动活动，全方位展现马来西亚榴莲魅力。(完)
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