宁夏银川推出多项冬季促消费活动 推动“商文旅农体酒”融合发展|欧美黑人欧美精品刺激
中新网银川11月28日电 (李佩珊 裴媛)记者28日从宁夏银川市召开的媒体见面会上获悉,2025年12月至2026年3月,银川市将围绕“塞上湖城·大美银川”城市品牌,以“乐购银川”“畅游银川”“妙选银川”“悦动银川”“微醺银川”为主线,推出覆盖商业、文化、旅游、农业、体育、葡萄酒等领域的多项特色促消费活动,全方位激发冬季消费市场潜力。

据悉,银川市统筹策划113项促消费活动,通过“政府补贴+企业让利”模式,发放涵盖百货、超市、家电、数码等多品类消费券,累计金额达1.9亿元。同时,银川市联合多家药房推出100万元“乐购银川健康同行”大健康消费券,切实惠及市民生活消费。
文旅方面,银川市推出“冬游银川·畅享冰雪”八大板块60余项活动,包括阅海滑雪场“雪耀新年”跨年派对、贺兰山滑冰场“冰雪绘梦贺兰山”、贺兰山岩画景区冰峰节、黄河军事文化博览园“冰雪+国防”体验等特色项目。春节期间,花博园“山海新春灯会”、海宝公园第二届福灯会将璀璨启幕,第十一届秦腔艺术展演将邀请区内外曲艺名家登台献艺,为市民游客打造丰富的假期娱乐体验。为提升旅游性价比,银川市统筹500余万元专项资金用于旅游惠民,西夏陵等景区推出首道门票减免、游玩套票折扣等优惠政策,让游客畅享冬游福利。
体育赛事方面,“悦动银川”系列活动涵盖33场赛事,包括全国冰上龙舟邀请赛、西北五省区大众滑雪邀请赛等21项专业冰雪赛事,同时增设雪地足球对抗赛、亲子冰雪障碍赛等群众性趣味项目。活动期间,消费者凭赛事门票可享受景区门票打折、住宿满减、餐饮特惠等配套权益。
此外,“妙选银川”农产品推广活动将推动特色农产品进机关、进景区、进大集、进展会,并亮相北京等地消费市场,助力葡萄酒、枸杞、牛羊肉、冷凉蔬菜等优质农产品走向全国。(完)
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