人民财评:供需“双向奔赴”,打开消费增长新空间|漂亮人妻被夫上司强了

  近日,工业和信息化部等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》(以下简称《方案》)。《方案》提到,精准匹配不同人群需求,包括丰富婴童产品供给、加强优质学生用品供给、扩大时尚“潮品”供给、优化适老化产品供给等。根据不同人群的需求,引导鼓励企业扩大特色和新型产品供给,有助于激发消费潜力——可以说是抓住了促消费的“牛鼻子”。

  供给与需求的动态平衡是市场经济健康运行的内在要求。监测老年人心率、血氧、睡眠的智能手环持续热销;专为“一人食”客设计的餐厅座无虚席;适配露营场景的便携厨具销量攀升……近来,市场上一批精准适配人群需求的消费产品与服务备受青睐。当前,我国消费市场呈现差异化分层,不同年龄、地域、生活方式的消费群体需求个性化、多样化、精细化特点日益凸显。因此,把握供需新变化、增强消费供需适配性,是释放消费潜力、激发超大规模市场活力的有力举措。

  “精准滴灌”,供需适配的核心在于聚焦人群、精准发力。《方案》提出精准匹配不同人群需求。在服务婴幼儿和学生群体方面,聚焦“健康成长”和“学习效能”关键需求;在服务老年群体方面,注重“实用便利”与“品质生活”有机结合;在满足年轻群体方面,突出“个性表达”与“时尚引领”。以消费升级引领产业升级,以优质供给更好满足多元需求,实现供需更高水平动态平衡。

  精准匹配需求,也是加快破解消费结构性矛盾、治理“内卷式”竞争的重要举措。内需的有效扩大是缓解“内卷”焦虑的关键。扩大消费需求应进一步鼓励差异化经营,拓宽消费赛道,尤其要防止出现产业发展模式千篇一律、产业类别高度雷同的现象。曾几何时,玩具只是儿童的专属,而今天,年轻人排队抢购自己心仪的潮玩IP盲盒;过去一年,智能棋盘、手腕球、回弹健身球等适老玩具搜索量同比增长124%,成交量同比增长超70%……深挖不同人群的消费趋势,让供给精准对接“购物清单”,贴合市场需求,可以让供给和需求碰撞出更多火花。

  人无我有,人有我优。中国当前的消费市场正在向高、向新、向绿转型,在这样的过程中,企业要强调品牌价值、文化赋能,顺应需求结构的变化,带动产业体系向智能化、绿色化加快转型升级。

  以政策为引领适配需求,让细分赛道的“涓涓细流”汇聚成消费增长的“磅礴伟力”。随着企业生产的产品日益适销对路、优质优价,消费潜力将得到最大程度激发,经济循环亦将更为畅通。

安 岚

来源:人民网-观点频道

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发布于:北京市