抖音电商持续治理虚假宣传保健功效:清退违规达人4.3万名,违规商家793家|亚洲国产精品久久久久秋霞影院
10月20日,抖音电商安全与信任中心发布治理虚假宣传保健功效的进展,公告称多平台反复出现以“健康焦虑”为卖点的功效虚假宣传现象,已成为食品行业的顽疾。据了解,部分不良商家、达人将普通食品包装为“保健品”或“特医食品”,甚至将保健食品夸大为具有医疗功效,损害了消费者权益。该平台持续展开专项治理,近三个月已累计清退因虚假功效宣传的违规达人4.3万名,清退出售滋补保健类商品的违规商家793家。
依据法律法规及平台规则,普通食品不得宣称疾病预防、治疗、保健功能或特殊医学用途;保健食品的单一成分作用亦不得外延为产品整体疗效。抖音电商表示,平台一直以严格标准规范经营秩序,同时积极与有关部门协作,对情节严重者依法移送监管,维护安全、诚信的消费环境。
为便于社会监督与经营者合规经营,平台公布了部分典型违规案例,包括通过直播间评论或短视频引流,暗示普通膳食类商品具有减肥等功效;将茶饮、零食等普通食品或保健食品宣传为具备“壮阳”等功效;以及在销售普通膳食类商品时未明确其食品属性,并在用户咨询中明示或暗示减肥功效等。针对上述行为,平台已对相关达人进行清退并处置佣金,对涉事商家予以清退并冻结货款。
抖音电商表示,后续将依据《创作者【虚假宣传:功效虚假】实施细则》《创作者【推广资质规避类商品】细则》《商家【行业/商品资质违规】细则》等规则,视违规情节采取商品下架、商品封禁、罚款、冻结货款等措施;情节特别严重的,将直接清退。平台将持续强化巡查与风控,对涉及虚假宣传线索及时通报监管部门。
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